A company’s archive is its thought factory, where skill and knowledge are formed.
It is the space in which past and present meet, merge and reinvent themselves. It protects and enhances a creative and cultural heritage. It is a tool of competitiveness within Brand Identity and Heritage Marketing. A company’s archive is an open work of art.
The “Achrome” theme refers to a contemporary art movement. Piero Manzoni was one of its main interpreters. In his words: “infinibility is rigorously monochrome”. The study of colour, and particularly the use of white, was key in his work. This section contains fabrics with flat and raised monochrome surfaces.
The “Animalier” theme refers to the aesthetic and figurative use of animal references in elements and surfaces. These features are often revisited and reworked using original yarns and colours. Some of the fabrics reproduce reptile skin, leopard spots, zebra stripes, etc.
The “Arte Programmata” theme refers to a contemporary art movement. The intention is to design visual communication based on the elaboration of simple shapes. Also, to create geometric structures arranged in an orderly, regular fashion over a surface. The fabrics contained in this section feature the following elements: squares, lozenges, straight lines, circles etc. These are used in a continuous rhythm within the module.
“Color Field Painting” refers to a category of contemporary art. It questions the basic elements of painting and looks in particular at the study of colour. The fabrics contained in this section are monochrome yet feature “fields of painterly colour”. These fabrics have a variety of colour associations within them.
The “Ethnography” theme refers to the study of people and cultures. This category was adopted to include the traces, terms, symbols and style features of a country’s iconographic identity. The fabrics are catalogued by colour and element. Essential traces for re-evoking the variety and scope of costumes around the world.
“Neo-Baroque” translates the “taste of the time”. It looks at Baroque-era style features and references them without sticking rigorously to them. This category aims to explore the “fluidity” of forms, the changeability of marks and the plurality of colour. On the one hand, the fabrics catalogued in this theme reflect 17th century principles, such as gilding and ornamental motifs. On the other, they showcase a bizarre mix of tradition and innovation through the original use of colours and yarns.
The “New Image Painting” theme refers to a contemporary art movement. The intention is to design figurative works: to reproduce life faithfully or with slight variations. The fabrics housed in this section feature reproductions of quasi-real icons or images. Some elements include flowers, leaves, etc.
The “Spatialism” theme refers to a contemporary art movement. It was founded by the Argentine-born Italian artist Lucio Fontana. His pierced and slashed canvases marked the beginning and the identity of this movement. The fabrics catalogued in this section feature cuts that “reveal” the back. Some feature the use of monochrome colour on both sides. Others have different colours on the inside and outside of the cloth.
The “Super Flat” theme indicates an aesthetic representation of contemporary Japanese culture in which tradition, past, pop and otaku (Po-Ku) mix, resulting in brightly-coloured figurative and primordial solutions. Some elements include flowers, faces, cartoons, anthropomorphic symbols and manga motifs. The fabrics catalogued in this section reproduce neon Pantone tints and childlike floral motifs, echoing the composition and palette of Murakami style.